Advertising Specifications
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CTA Links
- Desktop & Tablet
- Mobile
Key Objective: Consideration/ Intent
Native text links within Drive articles that offer a more detailed description of a desired action/CTA.
Creative guidelines
- Character limit: Max 74 characters incl. spaces and CTA
- Examples:
– The [Make Model]. Further together. Find a dealer today.
– Discover the [Make Model]. Download a brochure.
– The new [Make Model]. Discover more. - Drive has the right to edit copy to ensure it adheres to internal native ad advertising guidelines.
Accepted formats
- Creative:
1–3 versions of copy + CTA
1–3 destination URLs - Click-through:
Third party clicktracking or URL to a landing page (can include UTM or other analytics tracking) - Third Party Tracking (Optional)
Secure (https) 1x1 click tracker and impression tracker can be provided