Advertising Specifications
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CTA Buttons
- Desktop & Tablet
- Mobile
Key Objective: Consideration/ Intent
Native buttons across Drive articles designed to encourage users to take a desired action (eg. Find a dealer, book a test drive, learn more).
Creative guidelines
- Character limit: Max 26 characters incl. spaces
- Examples:
– Book a Test Drive
– Download a Brochure
– Find a Dealer - Drive has the right to edit copy to ensure it adheres to internal native ad advertising guidelines.
Placements
- Review articles:
(3 separate creatives per placement)
– Fixed placement at top of content
– Floating placement in left collar (desktop) and footer (mobile)
– Fixed placement at bottom of content - News articles:
(3 separate creatives
– Fixed placement at bottom of content - Make and Model Showroom :
(3 separate creatives)
– Floating placement in left collar (desktop) and footer (mobile)
Deliverables
- Creative:
3 x copy (specify icons for each)
3x destination URLs - Click-through:
3 x Third party clicktracking or URLs to landing pages (can include UTM or other analytics tracking) - Third Party Tracking (Optional)
3 x Secure (https) 1x1 click tracker and impression trackers can be provided