Advertising Specifications

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Homepage Takeover (TruSkin)

Dimension image
  • Desktop
Key Objective: Awareness

Dominate Drive’s homepage with a high impact takeover for 100% share of voice across a 24hr period, using a more integrated creative format.

Creative guidelines (Skin)

  • Format: PSD
  • Creative built by Drive from supplied PSD template.
  • Animation requirements must be supplied with visual reference.
  • Refer to artwork template:
  • Artwork template

Creative guidelines (Display)

  • Format: PNG, JPG or third party tag
  • Dimensions: 970px x 250px, 728px x 90px, 300px x 600px, 300px x 250px, 320px x 50px
  • File size: Max 100KB

Deliverables

  • Creative:
    Skin: Layered/unflattened PSD, as per template
    Display: 6 x display ads
  • Tracking:
    Skin: 1x1 click & impression tracker or click-through URL
    Display: Third-party served tags or JPG/PNG files with a 1x1 click & impression tracker or click-through URL
Related information
Advertising Guidelines Terms and Conditions