Advertising Specifications
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Homepage Takeover (TruSkin)

- Desktop
Key Objective: Awareness
Dominate Drive’s homepage with a high impact takeover for 100% share of voice across a 24hr period, using a more integrated creative format.
Creative guidelines
- Format: PSD
- Creative built by Drive from supplied PSD template.
- Animation requirements must be supplied with visual reference.
- Refer to artwork template:
- Artwork template
Deliverables
- Creative:
Unflattened PSD template - Click-through:
Third party clicktracking or URL to a landing page (can include UTM or other analytics tracking) - Third Party Tracking (Optional)
Secure (https) 1x1 click tracker and impression tracker can be provided