Advertising Specifications
Back
Homepage Takeover (Standard)
- Desktop
Key Objective: Awareness
Dominate Drive’s homepage with a high impact takeover for 100% share of voice across a 24hr period, using a more integrated creative format.
Creative guidelines (Skin)
- Format: PNG, JPG
- Dimensions: 2000px x 1000px skin (as per template)
- Skin made up of 360px x 1000px creative on each side, and 1280px white / transparent gap for site content in the centre
- File size: Max 200KB
- Refer to artwork template:
- Artwork template
Creative guidelines (Display)
- Format: PNG, JPG or third party tag
- Dimensions: 970px x 250px, 728px x 90px, 300px x 600px, 300px x 250px, 320px x 50px
- File size: Max 100KB
Deliverables
- Creative:
Skin: 2000px x 1000px JPG / PNG, as per template
Display: 6 x display ads - Tracking:
Skin: 1x1 click & impression tracker or click-through URL
Display: Third-party served tags or JPG/PNG files with a 1x1 click & impression tracker or click-through URL