Advertising Specifications
Nine Display Audience Extension
Dimensions:
- Desktop & Tablet
Billboard
970 x 250px
(Desktop and tablet landscape only)
- Desktop & Tablet
Leaderboard
728 x 90px
- Desktop & Tablet
Half Page
300 x 600px
- Desktop & Tablet
- Mobile
MREC
300 x 250px
- Mobile
Mobile Leaderboard
320 x 50px
Key Objective: Awareness/ Consideration
Retarget key intenders across the Nine ecosystem via Drive’s premium in-market first party data offering.
Creative guidelines
Animation length: Max 15 seconds.
Looping: continuous looping is not permitted. Animation is allowed, can loop twice and play through 3 times.
Frame rate: Max 24 fps.
Creative with a white or light coloured background must include a grey border (min .25px size).
Drive reserves to right to reject creative that mentions any competitor publisher.
Deliverables
Creative:
Image asset or third party tag
For HTML: Secure third party ad tags from Campaign Manager 360, Flashtalking. Refer to HTML 5 Guidelines for list of approved third party vendors.
File size limit:
100KB & under
Tracking:
Third-party ad serving tag OR Secure (https) 1x1 click & impression trackers, UTM tracking or click-through URL