Advertising Specifications
Nine Audience Extension
Dimensions:

- Desktop & Tablet
Billboard
970 x 250px
(Desktop and tablet landscape only)

- Desktop & Tablet
Leaderboard
728 x 90px

- Desktop & Tablet
Half Page
300 x 600px
- Desktop & Tablet
- Mobile
MREC
300 x 250px

- Mobile
Mobile Leaderboard
320 x 50px
Key Objective: Awareness/ Consideration
Retarget key intenders across the Nine ecosystem via Drive’s premium in-market first party data offering.
Creative guidelines
Animation length: Max 15 seconds.
Looping: continuous looping is not permitted. Animation is allowed, can loop twice and play through 3 times.
Frame rate: Max 24 fps.
Creative with a white or light coloured background must include a grey border (min .25px size).
Drive competitor logos cannot be included in a creative.
Deliverables
Creative:
Image asset or third party tag
For HTML: Secure third party ad tags from Campaign Manager 360, Flashtalking. Refer to HTML 5 Guidelines for list of approved third party vendors.
Click-through:
Third party clicktracking or URL to a landing page (can include UTM or other analytics tracking).
Third Party Tracking (Optional)
Secure (https) 1x1 click tracker and impression tracker can be provided