Advertising Specifications

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Nine Audience Extension

Dimensions:

Billboard
  • Desktop & Tablet

Billboard

970 x 250px

(Desktop and tablet landscape only)

Leaderboard
  • Desktop & Tablet

Leaderboard

728 x 90px

Half Page
  • Desktop & Tablet

Half Page

300 x 600px

  • Desktop & Tablet
  • Mobile

MREC

300 x 250px

Mobile Leaderboard
  • Mobile

Mobile Leaderboard

320 x 50px

Key Objective: Awareness/ Consideration

Retarget key intenders across the Nine ecosystem via Drive’s premium in-market first party data offering.

Creative guidelines

Animation length: Max 15 seconds.

Looping: continuous looping is not permitted. Animation is allowed, can loop twice and play through 3 times.

Frame rate: Max 24 fps.

Creative with a white or light coloured background must include a grey border (min .25px size).

Drive competitor logos cannot be included in a creative.


Deliverables

Creative:
Image asset or third party tag

For HTML: Secure third party ad tags from Campaign Manager 360, Flashtalking. Refer to HTML 5 Guidelines for list of approved third party vendors.

Click-through:
Third party clicktracking or URL to a landing page (can include UTM or other analytics tracking).

Third Party Tracking (Optional)
Secure (https) 1x1 click tracker and impression tracker can be provided